LENOVO: BUSINESS GOES PRO

Challenge 

Lenovo Pro is a service that provides more than just hardware, but their audience wasn't aware of the impact that using the service could have for their businesses. The category was full of stale messaging and Lenovo needed to connect with their audience like people, not just businesses, to break through.

Solve

We didn’t just talk about services; we led with feeling. There’s nothing as satisfying as that feeling when your business, your team, your department is hitting a new level, and we tapped into it, showing how the momentum that having Lenovo Pro on your side felt like succeeding at the highest level of sports.

Execution 

We launched a global campaign across connected TV, social, and digital targeted at businesses from small to medium that grabbed our audience’s attention by taking small business owners like them to the pro sports stage, capturing the drama of performing at the highest level, and showing them using Lenovo Pro at work to achieve the same level of performance. Because that’s the confidence and support that Lenovo Pro delivers.

Results 

11 Creators 

40+ art pieces