LENOVO: LET THEM CREATE

VIDEO EDITING

Let Them Animate :30

Let Them Edit :30

Let Them Illustrate :30

Let Them Create Case Study

“Let Creatives Create” was an artistic collaboration with 11 global creators across continents. Over 40 of their creations, spanning animation, illustration, and video editing, were crafted together into a visually striking global rallying cry.

Challenge

Lenovo had long been recognized as a reliable partner for productivity. But a new generation of users see themselves as creators. And they expect their technology to fuel both their professional demands and their imaginative pursuits. But these users don’t just consume content; they make it, so we couldn’t just tell them that Lenovo was up for the task.

Solve

The idea was to create a rallying cry for all makers, doers, and creators of all walks of life to do their thing with the creative freedom provided by the power and flexibility that Lenovo delivers. And to break through with this younger, knowledgeable audience, we couldn't just tell them how powerful Lenovo devices are, we had to show them.

Execution

“Let Creatives Create” was a vibrant showcase of the power, speed, and freedom Lenovo devices bring to creators everywhere. We collaborated with global creators across continents, and their creations, spanning animation, illustration, and video editing, were crafted together into a visually striking global rallying cry. We created a visual space for the story to live, animated throughlines between the work, and pushed the energy throughout to grab our audience’s attention with every cut. By letting real creatives lead the storytelling, Lenovo authentically repositioned itself as a brand built for creativity, power, and possibility.